Pelican Caviar 

Web Design | Desktop UI Design | 2016



+ Audit existing content website content for new info-architecture and wireframe design 

+ create a tone of voice that speaks to younger taste-makers that are interested in gourmet food 

+ Design a UX flow that features original content for increasing user engagement : blog entry, news, feeds 



+ Wireframe: that gallery of feature blog updates, events and brand news; main section contains original content of product and recipe features; product ecommerce grid as a last user touchpoint 

+ Subscription Modal - quote mantra design for email acquisition