the strategy for a digital campaign that is fluid through video integration on Web and Mobile. The novelty in copy needs to align with the existing neutral tone of voice of NeueHouse Journal .
Copy and visual layout that embraces the innovation and contradicting novelty of this event. In order to reach the audiences in an even more intimate way, the layout is designed as a notebook with the event details written in it. It is a familiar sight in any of the NeueHouse locations that fills with entrepreneurs, freelancers and creatives.