A brand that celebrates modern elegance

RESEARCH | Mood broad+Competitive advantage analysis +Identity position

DESIGN | logo + label + typeface + visual element+ original artwork+ photography direction 

APPLICATION | web design+ app design + paper packaging+printed promotion materials


{ Muse Bakery & Cafe is an Eastern-inspired dessert shop that celebrates the sophistication of French bakery and the elegance, fashion and love for Parisian lifestyle. Located in major luxurious shopping centers across China. }

Through a series of interview with the Chef and co-founder, the objective was assigned to create an integrated and extensive brand identity that embrace the trendy and yet timeless culture of fusion dessert making with the use of motifs like ribbons. 


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shopping bag design

shopping bag design

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Website wireframe & design

Website wireframe & design

Campaign Photography Art Direction