Product Interface microcopy


Planning. 

+ Audit existing product interface copy 

+ recognize pain points and design opportunity 

+ Create voice transition to Chinese, language targeting Chinese users

 


Developing. 

+ Information Architecture redesign for the resolution center: Separation of Help Center and Resolution Center to increase effectiveness in user journey 

+ Creative Microcopy for Mobile Homepage, increase the engagement touchpoint through theme-based search list

+ trans-create all content for Chinese Users 

 

 

Content Strategy Approach for Traveler's Program 



Developing. 

+ Tone of Voice Guideline: trans-create all content for Chinese Users 

+ 2 content approach: the motivator & the facilitator 

+ Visual Implementation: using the strategies through messaging framework, email design and more

Planning. 

+ Content Audit : existing content, social media influences 

+ Market Analysis of the Chinese market and current user behaviors  

+ Create voice transition to Chinese, language targeting Chinese users