an east-meet-west brand with a modern twist
Restaurant Chai - Hong Kong & China
RESEARCH | Identity position + Market analysis + reference with clients
DESIGN | logo + label + typeface + visual elements + original artworks +
DEVELOPMENT | application of the brand guideline to the creation of menu cover + membership cards + exterior storefront rendering
San Restaurant is a traditional Japanese style cuisine with a modern twist. The client desires an image for this brand includes black and red, color that celebrates traditional Asian aesthetics. Additional imagery was created in the style of Asian paper collage artworks recreated from Japanese sceneries. In order to add life and color to the overall use of charcoal grey and geometrical wood column, creating and balancing a warm tone and modern touch.