an east-meet-west brand with a modern twist

Restaurant Chai - Hong Kong & China  

RESEARCH | Identity position + Market analysis + reference with clients          

DESIGN | logo + label + typeface + visual elements + original artworks + 

DEVELOPMENT | application of the brand guideline to the creation of menu cover + membership cards + exterior storefront rendering 


San Restaurant is a traditional Japanese style cuisine with a modern twist. The client desires an image for this brand includes black and red, color that celebrates traditional Asian aesthetics. Additional imagery was created in the style of Asian paper collage artworks recreated from Japanese sceneries. In order to add life and color to the overall use of charcoal grey and geometrical wood column, creating and balancing a warm tone and modern touch. 


Restaurant menu cover art 

Restaurant menu cover art 

background 2 .jpg
san storefront background .jpg

灰色底(迴轉用)-1.jpg
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SAN logo .jpg
OBJECTIVE // create an exterior store front design that subtly introduces the brand's logo, imagery and style. The logo is painted on thin wood panels to draw attentions from the side walk. 

OBJECTIVE // create an exterior store front design that subtly introduces the brand's logo, imagery and style. The logo is painted on thin wood panels to draw attentions from the side walk.